Ward Hill Marketing's President, Ryan McMeniman, will be participating on a panel titled "Addressing the $/Watt Challenge" at Photovoltaics World Conference & Expo held in Austin, TX. Mr. McMeniman will be discussing how companies can market their technical differentiation as one method for elevating the conversation from cost to value.

The session will be held on Wednesday, February 24, 2010 starting at 9:30 am CST and located in Room 13B.  

The  "Addressing the $/Watt Challenge" panel will address one of the main drivers in photovoltaic solar cell technology: the goal to reduce the cost of the power generated to be equivalent to or less than that provided by conventional technologies. This so-called grid parity is usually considered to be about $1/Watt at peak times. This session will take a broad look at what can impact the cost of PV.