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- SEMICONDUCTOR
- ELECTRONICS ASSEMBLY
- MEDICAL DEVICES/EQUIPMENT
- PHOTONICS/OPTICS
- ALTERNATIVE ENERGY
- TELECOMMUNICATIONS
- SOFTWARE
- ADVANCED MATERIALS
- INDUSTRIAL MANUFACTURING
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FOR IMMEDIATE RELEASE
Ward Hill Marketing Announces a Marketing Agreement with Fabrico, Inc.
April 2, 2007 - LAWRENCE, MA (USA) – Ward Hill Marketing, a technical marketing company based in Lawrence, Massachusetts (USA), is pleased to announce a marketing agreement with Fabrico, Inc., a leader in design and manufacturing services for flexible materials. The companies will work together to support Fabrico’s aggressive growth strategy for the coming years. The agreement covers all of Fabrico’s divisions across North America, as well as their efforts to grow globally, and leverages Ward Hill Marketing’s extensive experience in multiple technology markets.
With nearly twenty years of technical marketing experience, Ward Hill Marketing is in a unique position to leverage Fabrico’s engineering expertise and broad manufacturing capabilities in a comprehensive global marketing program. Ward Hill Marketing specializes in engineer-to-engineer communications, and has a proven track record of helping companies achieve dramatic growth in specialized technical environments.
The two companies have combined resources on a strategic marketing plan that will spur Fabrico’s growth by:
- Establishing strong brand awareness among design engineers across multiple markets;
- Conveying the message to design engineers that Fabrico is a leader in both design and manufacturing services for flexible materials;
- Penetrating additional markets, including medical device, alternative energy, and automotive.
As the marketing plan is rolled out, key prospecting tools will be developed, including advertising, electronic mailers, and a new web site. Additional marketing tools will include case studies, press releases, and technical articles that promote Fabrico’s engineering expertise and broad base of equipment.
“We intend to grow into new markets and will use partners such as Ward Hill to make sure that our capabilities are understood by the marketplace,” says Craig McClenachan, National Sales and Marketing Manager at Fabrico. “By combining the use of effective market research, planning, sales and operations, we will achieve the growth goals we have set for the Fabrico division.”
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