Ward Hill Marketing works with you to build a Strategic Marketing Plan that becomes the marketing portion of your business plan.

Provided in the first months the program, the plan identifies the company’s growth potential in the targeted markets for the next three to five years.

At inception, meetings with management and technical staff are required to fully understand the company’s strengths and weaknesses, as well as products, technology, services, and applications

The plan contains the following key sections:

• Research: Define the market opportunity using available resources. Provide a concise report on market size, long-term potential, and specific areas of opportunity in new and existing markets.
• Competitive Analysis: Identify competitors and competing technologies. Provide a detailed description of each competitor. Analyze comparative advantages and disadvantages, highlighting business opportunities.
• Media Research: Identify the core media and analysts in targeted markets for media relations and advertising by carefully analyzing editorial calendars, proposed research projects, audited circulation, and publisher statements.
• Target Markets: Detail the specific target markets by defining the company’s objectives, product development opportunities, and positioning statements for each.
• Marketing Communications: Determine a recommended budget and detailed market-facing initiatives required to achieve the company’s objectives.