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- SEMICONDUCTOR
- ELECTRONICS ASSEMBLY
- MEDICAL DEVICES/EQUIPMENT
- PHOTONICS/OPTICS
- ALTERNATIVE ENERGY
- TELECOMMUNICATIONS
- SOFTWARE
- ADVANCED MATERIALS
- INDUSTRIAL MANUFACTURING
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FEINFOCUS
The Challenge / The Solution / The Result
THE SOLUTION
Ward Hill Marketing launched an extensive technical seminar and technical article program, utilizing the company’s vast engineering resources. Global marketing tools were created to lay claim to the company’s technical strengths, including an advertising campaign that suggested that FEINFOCUS technology could be found throughout the industry, even in competitor products. The marketing program energized the company’s rep network, especially in Asia, where extensive use was made of electronic media.
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