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- SEMICONDUCTOR
- ELECTRONICS ASSEMBLY
- MEDICAL DEVICES/EQUIPMENT
- PHOTONICS/OPTICS
- ALTERNATIVE ENERGY
- TELECOMMUNICATIONS
- SOFTWARE
- ADVANCED MATERIALS
- INDUSTRIAL MANUFACTURING
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FEINFOCUS
The Challenge / The Solution / The Result
FEINFOCUS, through its engineering strength, has been responsible for the industry’s most significant developments in X-ray inspection. However, the company historically did not receive credit for its accomplishments due to aggressive product marketing by competitors. In fact, the company’s technical expertise found its way to competitors through staff departures, effectively providing the competition with inside information on its technical capabilities.
With the help of Ward Hill Marketing, FEINFOCUS became recognized as the technology leader in X-ray inspection in two years, through a technical marketing program that capitalized on the company’s long history of product innovation. The company realized its exact business plan and, as a result, was acquired by a larger international X-ray technology company.
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