Challenge

EAO is a global manufacturer of human-machine interface (HMI) systems, as well as quality switches for manufacturing capital equipment, transportation, and medical systems.Ward Hill Marketing was tasked with creating a strong North America presence for this Swiss company, utilizing the corporate web site and distributor network, plus active marketing within North America.

Solution

Ward Hill Marketing capitalized on the company’s strong reputation, product line, and existing web content to launch an aggressive eDirect, digital media, and PR program to publicize the company products, but in particular higher-value HMI solutions for North America customers. Technical articles as well as application articles were developed in conjunction with company personnel familiar with particular installations, while close communication was maintained with corporate product and marketing personnel for information critical to the program.

Result

EAO has steadily increased its business in North America and continues to be a major suppler of HMI solutions for customers across the globe. Ward Hill Marketing’s involvement with EAO has expanded to include redesign of the corporate web site as well as HMI marketing, utilizing technical and application information from the company’s key markets and customers.