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- SEMICONDUCTOR
- ELECTRONICS ASSEMBLY
- MEDICAL DEVICES/EQUIPMENT
- PHOTONICS/OPTICS
- ALTERNATIVE ENERGY
- TELECOMMUNICATIONS
- SOFTWARE
- ADVANCED MATERIALS
- INDUSTRIAL MANUFACTURING
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CAMALOT SYSTEMS
The Challenge / The Solution / The Result
THE SOLUTION
Ward Hill Marketing positioned Camalot Systems as the preferred supplier of liquid dispensers, replacing their chief rival in preference surveys within five years using a combination of technical articles, advertising, and sales tools.
This was followed by a targeted marketing effort that presented Camalot’s expertise in precision applications, such as high-density interconnect and semiconductor packaging. This required a re-education of the customer base utilizing new sales literature, technical articles, and advertising; as well as the development of a new customer data base for these markets.
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