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- SEMICONDUCTOR
- ELECTRONICS ASSEMBLY
- MEDICAL DEVICES/EQUIPMENT
- PHOTONICS/OPTICS
- ALTERNATIVE ENERGY
- TELECOMMUNICATIONS
- SOFTWARE
- ADVANCED MATERIALS
- INDUSTRIAL MANUFACTURING
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AEGIS
The Challenge / The Solution / The Result
THE SOLUTION
AEGIS was presented as a strong alternative to the market leader in CIM software. An initial advertising campaign was launched that addressed the dissatisfaction in the marketplace with the key competitor’s product. The company’s state-of-the-art, web-based product was launched at the key electronics industry trade show, followed by high-profile article placements that focused on the technology behind the new software product. A concerted effort was made to attract and publicize OEM partner relationships as a way of building strong future sales. An advertising campaign was launched to expand the company’s core audience as a foundation for future penetration of large multi-nationals. And, in a final advertising campaign, AEGIS was positioned as a strong business partner whose focus is on improving manufacturing process and profitability.
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