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- SEMICONDUCTOR
- ELECTRONICS ASSEMBLY
- MEDICAL DEVICES/EQUIPMENT
- PHOTONICS/OPTICS
- ALTERNATIVE ENERGY
- TELECOMMUNICATIONS
- SOFTWARE
- ADVANCED MATERIALS
- INDUSTRIAL MANUFACTURING
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AEGIS
The Challenge / The Solution / The Result
THE CHALLENGE
Create a strong, unified image in the electronics assembly market that challenges an entrenched major competitor and positions AEGIS as the leading supplier of Computer-integrated Manufacturing (CIM) software. Provide sales materials and programs in conjunction with three product launches during four years, and establish AEGIS products as the new benchmarks for CIM software. Aggressively promote the benefits of AEGIS software over competing programs. Assist the company in developing marketing partnerships with capital equipment manufacturers to create opportunities for OEM and volume sales.
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